The fashion world has a ton of data, but very little is taken care of and used to develop the business. Front Systems works actively to help its customers become more data-driven, so that they can streamline their business, sell more and become more profitable. As part of this work, we have entered into an agreement with the analysis company Purply. For the stores, it's a good deal; it's free to join, and the model is built up so that the stores get a share of Purply's revenue. At the same time, Front Systems and Purply take care of everything. In other words, it will not entail additional work for the business.
"The stores can of course see their own figures, but the unique thing is that you can compare yourself with the entire industry via an index. Then you can partly keep track of which brands or product groups you are good at, while gaining insight into trends and tendencies throughout the industry," says Gaute Green-Stensrud in Purply.
"We hope that Purply will give us advantages in the future. Sharing data does not feel strange, it is anonymized so we risk nothing," says Silje Terjesen at Bogart.
"We get access to data that we otherwise wouldn't have access to. It makes us improve every day, regardless of whether we do right or wrong today. We are a company that constantly strives to do better, says Silje Terjesen in Bogart.