Loyalty & Marketing

Today’s shoppers are always on, shopping across platforms and devices, online and offline, seamlessly.

With Front Systems you can attract new and existing shoppers using 3rd party loyalty platforms, our built-in SMS-marketing feature or even Google Local Inventory Ads.


Build customer profiles

Capture customer data online and in-store
Customer data are captured both online and within the POS and unified with your CRM.

Front Systems safeguards the Privacy Act and the GDPR legislation.

Purchase history

360° view of your customers

360° customer insight
The POS unifies customer data from your loyalty platform, CRM, eCommerce and more, enabling store staff to deliver a great customer experience.

Bonus and rewards
Customer rewards are both earned and redeemed within the POS, honouring your loyalty program.

Google LIA i Phone XR3

Promote your in-store inventory

Google Local inventory ads showcase your products and store information to nearby shoppers searching with Google. Shoppers can view in-store inventory, get store hours, find directions, and more.

Front Systems has a ready-to-use integration with Google Merchant Center and is compatible with the Local Inventory Feed specification.

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Other features

  • Kasse

    Point of sale

    Secure your in-store sales with Front Systems Mobile point of sale, fixed point of sale and self-checkout.

  • In store fulfillment

    Sell online. Fulfill in-store

    Connecting your stores to online channels, enables a more convenient shopping experience than what online pure-players can offer.

  • Endless aisle

    Never miss a sale with Endless Aisle

    With access to the whole product catalog, your store staff can effortlessly place online orders while securing payment from customers in POS, there and then.

  • Katalog


    Manage your store securely, using the online backoffice.

  • Lager


    Doing stocktaking regularly enables a seamless omnichannel shopping experience.

  • Analyse

    Omnichannel insights

    Gain new insights and make qualified decisions.

  • Logistikk

    Mobile logistics

    Manage effective in-store goods receipt, send goods between stores, and check your inventory simply using your mobile.